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Sports Academy Management
Level 1 Program in Sports Academy Management
About the Program
Program Curriculum and Learning Objectives (4 Main Courses included)
Instructors and Contributors
Instructional Materials
Graded Exams and Certifications
Resources and Further Learning
Fundamentals of Sports Academy Management (Course 1 of 4)
Course Outline
Understanding the Importance of Effective Sport Academy Management
Chapter Introduction
Why Effective Management is crucial for Success
Common challenges faced by Sports Academies (with recommended solutions)
Benefits of Effective Management
The Consequences of Poor Management and Planning (with mitigation strategies)
Key Performance Indicators (KPIs) for Sports Academies
Defining a Sports Academy
Chapter Introduction
Definition and Purpose of a Sports Academy
Crafting a clear and Compelling Mission and Vision Statement
Types of Sports Academies
Key Elements of a Successful Sports Academy
Implementation Strategies
Worksheet: Defining Your Mission, Vision, and Goals
Setting Goals and Objectives
Importance of setting clear Goals and Objectives
Types of Goals and Objectives
Setting SMART Goals
Goal-Setting Process
Understanding Your Target Market
Conducting Market Research
Identifying your Target Audience
Understanding their Needs and Expectations
Market Analysis Tools
Creating Buyer Personas
Worksheet 1: Carrying out a Market Research
Worksheet 2: Making a SWOT Analysis
Overview of Sports Academy Management
Key areas of focus for sports academy management (e.g. coaching, marketing, finance)
Importance of Integration and Coordination across Areas
Best practices for Effective Sports Academy Management
Technology and Data Management
Graded Exam and Certificate
Multiple Choice Questions (80% Required to get Certificate)
Certificate
Comments
What's Next?
Sports Academy Planning and Organization (Course 2 of 4)
Course Outline
Developing a Business Plan
Developing a Business Plan with a Unique Value Proposition
Worksheet: Developing a Comprehensive Business Plan
Setting the Organizational Structure of a Sports Academy
Creating an Organizational Structure
Worksheet: Creating an Organizational Structure
Key areas of focus for sports academy management (e.g. coaching, marketing, finance)
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